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Intentional design
"Where intention becomes elegance."
Made with care
"Quality you can feel."
A team with a goal
"Guided by passion. Defined by mastery."
Julia Velcheva-Lutak
Perfumer, content creator, and founder of the BY VELCHEVA brand
Julia Velcheva-Lutak is a professional perfumer and well-known influencer with over 7 years of experience in niche perfumery. As the founder of BY VELCHEVA she has become a key figure in the design of home fragrances and the creation of refined, viral digital content.